Bello Italian
Brand Identity /Photography / Print & Collateral
Bello Italian is a family-owned restaurant tucked in downtown Cumming, GA. By the time they hit their 10-year anniversary, the town around them had totally transformed, but the brand hadn’t. They’d never devoted time to marketing. No voice, no visual system, just good food and loyal regulars.
The owners knew it was time to update, but didn’t want to lose the feeling their customers loved. So we kept the heart of it all, the jazz playing in the background, the cozy vibe, the people, and gave it a cleaner, more timeless look that could carry them into the next decade.
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Sole Designer & Strategist
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Bello Italian
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Brand Identity, Photography, Print + Collateral Design, Interior Design & Advertising
the handcrafted difference.
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the handcrafted difference. 〰️
Because the little things aren’t little.
A brand is more than a mark, and Bello’s always been about more than just food. It’s about craft & community. So we looked for small, meaningful ways to bring that spirit into every part of the experience.
That included takeout. Each order went out with a simple label, not just listing what was inside, but including the name of the person who packed it up. It added a personal touch that made the brand feel more human, without adding extra noise.
It also gave staff a small moment of ownership, a quiet way to sign off on something done well. Just like the rest of the brand, the packaging was designed to feel thoughtful, personal, and handcrafted, down to the last detail.
Ready when you are.
This is the part where you say hi 👋
I’ll follow up within a few business days once you hit submit.
Or, if you’re more of a skip-the-line kind of person, you can grab a spot on my calendar here.