Pizza box from Bello Italian restaurant on a wooden table with a plant nearby.

Bello Italian

Brand Identity /Photography / Print & Collateral

Bello Italian is a family-owned restaurant tucked in downtown Cumming, GA. By the time they hit their 10-year anniversary, the town around them had totally transformed, but the brand hadn’t. They’d never devoted time to marketing. No voice, no visual system, just good food and loyal regulars.

The owners knew it was time to update, but didn’t want to lose the feeling their customers loved. So we kept the heart of it all, the jazz playing in the background, the cozy vibe, the people, and gave it a cleaner, more timeless look that could carry them into the next decade.

  • Sole Designer & Strategist

  • Bello Italian

  • Brand Identity, Photography, Print + Collateral Design, Interior Design & Advertising

Photos of food and design elements taped to a marble wall

the handcrafted difference.

〰️

the handcrafted difference. 〰️

Because the little things aren’t little.

A brand is more than a mark, and Bello’s always been about more than just food. It’s about craft & community. So we looked for small, meaningful ways to bring that spirit into every part of the experience.

That included takeout. Each order went out with a simple label, not just listing what was inside, but including the name of the person who packed it up. It added a personal touch that made the brand feel more human, without adding extra noise.

It also gave staff a small moment of ownership, a quiet way to sign off on something done well. Just like the rest of the brand, the packaging was designed to feel thoughtful, personal, and handcrafted, down to the last detail.

A blank piece of torn white paper with rough edges on all sides, displaying a breakdown of a logo from shape to full.
A graphic design logo with the text 'Bello Italian', featuring a grid overlay.
A person using a pasta machine to roll out fresh pasta dough, with freshly cut pasta noodles on a marble countertop.
Three brown paper bags on a wooden surface with a light background. One bag is partially open, displaying a pattern of the logo on the inside. The bag on the right has a quote by Aimee Bender about handmade items.
A cardboard box with a branded paper label from Bello Italian on top, placed on a wooden surface.
Two stacked colorful coffee mugs, one gray and one yellow, with 'lo sorso' written on the yellow mug, placed on a beige textured surface with a small bunch of basil leaves beside them.
A marble countertop with a pile of uncooked pasta, a rolling pin, a knife, a metal scraper, a square yellow sponge, and a metal surface in the background used for rolling or cutting dough.
Menu board, chef's knife, two carrots, small notepad, greeting card, business card, and small card with the BELLO Italian logo on a white marble surface.
All Work +

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