Oh hey, didn’t see you there.

I’m Jacy, welcome to my little corner of the internet.

Cool cool, now that we’ve made awkward internet eye contact, here’s the part where I tell you what I do, why it matters, and how I ended up in the land of brands and browser tabs.

What I do.

  • Crafting bold, strategic brand systems that feel like you, not a Pinterest board from 2016.

    • Logos & marks
    • Color + type systems
    • Voice & tone strategy
    • Messaging frameworks
    • Brand guidelines

  • Designing sites that look good and work hard — because vibes mean nothing if no one can find the menu.


    • Website layout + flow
    • UI systems + kits
    • Mobile responsiveness
    • Figma prototypes
    • Creative/dev handoff prep

  • Making things intuitive, delightful, and just the right amount of extra, whether it’s digital or physical.


    • Web + app interfaces
    • Packaging + unboxing design
    • Feature mapping
    • Wireframes (low to high fidelity)
    • Interaction design

  • Helping you say the thing clearly. confidently, and in a way that makes people give a damn.


    • Content strategy
    • Messaging + copywriting
    • Creative campaign concepts
    • Social content planning
    • Blog + email tone + structure

  • Turning clicks into connections with scroll-stopping creative that doesn’t scream “ad.”


    • Campaign strategy & branding
    • Social media marketing
    • Email marketing
    • Ad strategy & creative
    • Promo landing pages

  • Now to bring it all together. I help teams execute a vision that actually looks (and feels) like the brand.


    • Campaign + concept alignment
    • Visual direction for shoots
    • Cross-channel asset planning
    • Styling guides + reference decks
    • Brand consistency across teams

I help good brands grow up, without selling out.

Whether you're starting from scratch or cleaning up a few too many “just for now” decisions, I bring structure to the mess.

From your logo to your language, I make sure your brand isn't just pretty: it's cohesive, clear, and entirely you.

And while I can get nerdy about typefaces and layout grids, the real magic happens when we align how your brand looks, sounds, and feels like with what you actually stand for.

From age 2 to 22, I lived in one of the fastest-growing counties in the U.S.

I watched my hometown go from a community-led patchwork of local businesses and weird little shops… to a landscape of strip malls and sameness. The places that made it feel like home slowly disappeared.

That stuck with me.

Now, I work with mission-driven brands and small businesses that are doing the opposite — building with intention, heart, and personality. I want to help more good brands not just exist, but thrive, because when they do, communities stay vibrant, connected, and full of life.

Why I do it.

The journey so far.

I’ve always been drawn to big ideas, bold people, and building the kind of communities I want to be part of.

Design just happened to be the perfect way in.

I’ve worked in-house, at agencies, and as a freelancer, and what I’ve learned is this: I love helping people make sense of their ideas, find their voice, and build something that actually connects.

I’ve gotten to work with folks across industries and backgrounds, and that’s what keeps me in love with this work: every project is different, but they all start with people chasing something big.

Maybe that’s where we meet.